NFL Ticket Spots & Campaigns
Throughout my career, I’ve created dozens of season ticket and individual game ticket ads—airing both on local television and across social media. The goal is simple: convince fans that the atmosphere of game day is something they can’t miss—something that’s worth leaving the comfort of their home for.
These spots are often turned around quickly. A typical request from the marketing team might come in early in the week: "Hey, can we get a :30 second spot promoting the Atlanta Falcons game this weekend?" From there, I’d use my established template for the season’s ticket campaign and get to work—delivering a finished spot to air as soon as possible.
Below are examples of a specialized season ticket spot, an individual game ticket spot, and a season waitlist spot—each airing at different points in the year but all driving toward the same goal: filling the stadium with fans.
The "WAIT – THERE’S MORE!" ad was one of the most creative and unique spots I’ve ever made - and a true showcase of my versatility as a content creator. From concept to completion, this project allowed me to stretch my range. I ideated the concept, co-wrote the script, directed the shoot, designed the aesthetic, and edited it all together.
Inspired by Ron Wolfley’s contagious energy and passion for Cardinals football, I couldn’t help but draw a comparison to legendary TV pitchmen like Billy Mays. As the Cardinals' longtime radio color analyst, Wolfley’s bold delivery and signature intensity made him the perfect fit for this style of ad.
When I saw the 2019 season ticket packaging, I realized it could double as a physical product to “sell” in a playful, infomercial-style campaign. From there, I built out the concept, wrote the script, and filmed Wolfley on our greenscreen set. He nailed the delivery, and the rest was about embracing that classic “As Seen on TV” aesthetic - complete with a bright blue background, cheesy graphics, and over-the-top sound effects.
The result was fantastic. The spot went viral on Facebook and Twitter among Cardinals fans, and the "Eat, Drink, and See Murray" campaign saw a notable boost in season ticket sales.
These ad spots may be more generic in nature, but they’re designed with one clear goal: to capture the atmospheric energy of game day. In just 30 seconds, I aim to convince viewers that being at the stadium is far more exciting, memorable, and rewarding than watching from home.
My approach relies heavily on sound-speed clips (non-slow-motion shots) to showcase the true pace and intensity of the game - something you can only fully appreciate in person. By blending these fast-paced moments with about 40% fan footage, stadium energy, and the electric atmosphere of a packed crowd, I aim to paint a vivid picture of what it feels like to be part of that environment.
There's simply nothing like being in a raucous stadium during a high-stakes game - and my goal is to make that excitement leap off the screen.